Stay ahead with AI: Essential insights for marketing & sales leaders.
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The State of AI in Marketing & Sales Report

Explore how AI is reshaping marketing and sales, driving innovation and new growth potential.

Realizing the full potential of your marketing investment

By harnessing the power of algorithms, we unlock incredible efficiencies, drive innovation, and scale operations like never before through AI, automation and machine learning expertise. We empower marketing leaders to confidently make data-driven decisions, ultimately driving increased ROI.

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How CMOs are measuring AI in Sales & Marketing

Marketing return on investment (ROI)

e.g., uplift in marketing revenue generated through AI initiatives like automated omnichannel campaign execution conversions

Increased productivity / marketing return on time (ROT)

e.g., the cost of human hours saved through automated workflow creation

Marketing key performance indicators (KPIs)

e.g., improved channel performance metrics, increased engagement rates due to AI tools or initiatives

Improved CX measured in net promoter score (NPS)

e.g., uplift in customer NPS score based
Task management and prioritisation

invested in AI initiatives for marketing tasks and workflow management in the past year, with 27% planning to do so in the coming year.

This ranked lower than most other key AI use-cases perhaps suggesting the average CMO is content with more basic task management. Or more incentivise to invest in use cases with a greater measurable ROI upside.

report that 6-10% of their marketing or sales operations are automated through AI, while 26% report 11-25%.

Scaling sales and marketing can be unlocked through powerful AI enhanced operations. It will be interesting to revisit this in 12 months to see if there is a significant increase - we predict there will be.
AI AGENTS

of organizations use AI agents to optimize marketing operational efficiency.

This will see processes move from basic and advanced automation to reasoning. Albeit there are different types of agents some more advanced than others: reactive, capability, model, learning and goal based agents.
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