At AntiCon, Algomarketing CEO Yomi Tejumola and LXA CEO Carlos Doughty shared insights from the State of AI in Marketing & Sales Report, showing how AI empowers marketers and sales teams to focus on strategic work, boosting engagement and improving ROAS by 3.5x.
Mark your calendars
Yomi Tejumola
Carlos Doughty
The State of AI in Sales and Marketing: Trends, insights & predictions
October 17, 2024
14:00
14:20
Our team on the ground
Not able to join our session? We’ve got you covered! Drop by our booth to discover how we are revolutionizing Marketing through AI and Algorithms or meet our experts:
Yomi Tejumola
Yomi has over a decade of experience in leading the development and deployment of AI and automated marketing solutions, and he is a pioneer and visionary in the field of algorithmic marketing.
Helping clients solve:
- Predictive customer insights
- AI-enhanced customer segmentation
- AI-driven content personalization at scale
- Chatbots for enhanced customer interaction
- Data-driven marketing decisions
- AI Art of the possible
- The entire end-to-end marketing process
Oliver Hassell
Oliver is leading the Algomarketing specialist practices (AI, Martech, DemandGen, Operations), in addition to the sales and marketing teams. He is passionate about building high performing GTM teams that deliver for our exceptional clients, our client services and delivery teams.
Helping clients solve:
- Targeted outreach & engagement strategies
- AI Assisted Sales & Marketing
- Omnichannel lead nurturing
- Lead scoring & prioritization
- Conversion rate optimization
- Analytics & insights for lead generation
Luke Crickmore
Luke has lived and breathed Martech for nearly 13 years. Starting as a developer, and moving towards leadership & consultancy roles. He has a wide range of experience across platforms and clients.
Helping clients solve:
- Martech stack integration
- Advanced & hyper personalization techniques
- Strategic campaign management
- Operational programs efficiency
- Data pipelines & analysis
- Automation of mission critical martech
Dele Arogundade
Dele is the Client Services Director at Algomarketing, empowering enterprise Sales and Marketing teams across Demand Gen, Marketing Technology and AI & Advanced Data Analytics.Helping clients with:
- AI-Driven Sales & Marketing Solutions
- Personalized Outreach & Engagement Strategies
- Optimizing Sales, Marketing, and Revenue Operations
- Lead Scoring & Prioritization
- Enhancing Conversion Rates
- Advanced Analytics & Insights
Explore case studies
Empowering F500 Cloud Computing Marketers with a Data Hub for Enhanced Campaign Strategies in APAC
Unlocking Sub-Saharan Africa: Multilingual Field Analyst Team Delivers Localization Success for Tier 1 Technology Client
Delivering Personalized Experiences: Optimizing Video Recommendations with Marketo Integration
Accelerating growth using algorithmic marketing: sophisticated global marketing budget allocation
Session Recap
In this AntiCon session, Algomarketing’s CEO, Yomi Tejumola, and the LXA CEO, Carlos Doughty, led an insightful session exploring the key findings from the State of AI in Marketing & Sales Report. This session highlighted how AI is reshaping the landscape of marketing and sales, with a focus on the “evolved worker”, a new breed of professionals empowered by AI to handle complex tasks with efficiency and strategic foresight. Through months of research, over 100 C-level executives were surveyed, and the insights shared in the report showcase how AI is transforming roles, increasing personalization capabilities, and optimizing workflows for stronger business outcomes.
Key takeaways
Evolved Worker Concept
AI empowers marketers to move beyond routine tasks, enabling greater focus on creativity and strategy
More Capacity for High-Value Work
By automating repetitive tasks, AI frees up time for problem-solving and strategic initiatives
Personalization at Scale
AI boosts engagement by delivering real-time, tailored customer experiences
New Roles Emerging
AI is creating roles like AI trainers and ethics officers to ensure alignment with business and ethical standards
Rapid Prototyping
A rapid prototyping model lets teams test AI in stages, minimizing risk and speeding up innovation
The Results
Key insights from the report reveal that integrating AI into marketing and sales is delivering tangible results. Organizations implementing AI have seen a notable increase in engagement, up to a 3.5x improvement in return on ad spend (ROAS), and a more agile, adaptive approach to customer interactions. With AI-driven insights, teams are not only enhancing campaign performance but also strengthening collaboration and long-term customer relationships.
Curious about how AI can transform your marketing and sales strategies?
Read the ReportExplore case studies
Empowering F500 Cloud Computing Marketers with a Data Hub for Enhanced Campaign Strategies in APAC
Unlocking Sub-Saharan Africa: Multilingual Field Analyst Team Delivers Localization Success for Tier 1 Technology Client
Delivering Personalized Experiences: Optimizing Video Recommendations with Marketo Integration
Accelerating growth using algorithmic marketing: sophisticated global marketing budget allocation
